Terms of Service

Chapter 1 — General Provisions

Article 1 (Purpose)

These Terms are intended to set forth the basic matters concerning the rights, obligations, and responsibilities between the Company and Members, as well as the conditions and procedures for using the AI influencer marketing platform "Castera" (the "Service") operated by IntelliEffect (the "Company").

Article 2 (Definitions)

The terms used in these Terms have the following meanings.

1. "Service" means the website and related services operated by the Company — an online platform that supports the discovery, matching, contract execution, payment, and settlement of AI influencer marketing campaigns between Creators and Brands.
2. "Member" means a person who has agreed to these Terms and entered into a service use agreement with the Company.
3. "Creator Member" means a Member who registers to operate an AI influencer account and carry out Campaigns.
4. "Brand Member" means a Member who registers for the purpose of commissioning Campaigns to promote products or services.
5. "Campaign" means a unit of advertising or marketing activity commissioned by a Brand Member and carried out by a Creator Member.
6. "Matching" means the Service connecting a Creator Member and a Brand Member according to the conditions of a Campaign.
7. "Escrow" means a secure transaction method in which the Campaign fee is held via an electronic payment method designated by the Company and released once the conditions set forth in the contract are satisfied.
8. "Fee" means the amount charged by the Company on Campaign transaction value as consideration for use of the platform.

Terms not defined in this Article shall be governed by applicable laws and general commercial practice.

Article 3 (Posting and Amendment of Terms)

① The Company shall post the contents of these Terms on the Service so that Members can easily review them.

② The Company may amend these Terms to the extent not in violation of applicable laws, including the Act on the Regulation of Terms and Conditions (Korea) and the Act on the Consumer Protection in Electronic Commerce, etc. (Korea).

③ Where the Company amends these Terms, it shall give notice on the Service specifying the effective date and the reason for the amendment, starting at least 7 days before the effective date. However, where an amendment is disadvantageous to Members or constitutes a material change, notice shall be given starting at least 30 days before the effective date, together with individual notice by email or other means.

④ If a Member continues to use the Service without expressing an intention to refuse the amended Terms by the effective date, the Member shall be deemed to have agreed to the amended Terms. A Member who does not agree to the amended Terms may terminate (withdraw from) the service use agreement.

Article 4 (Rules Other Than These Terms)

Matters not stipulated in these Terms shall be governed by applicable laws or by individual policies separately established by the Company (including the Privacy Policy, the AI-Generated Content Disclosure Policy, and the SNS Handle Non-Disclosure Policy). Where an individual policy provides otherwise for a specific matter, that individual policy shall prevail.

Chapter 2 — Service Use Agreement

Article 5 (Execution of the Service Use Agreement)

① The service use agreement is formed when an applicant agrees to these Terms and applies for registration in accordance with the procedure set by the Company, and the Company accepts the application.

② Even when registering with a social account (Google, LINE, etc.), registration is completed only upon selecting a role (Creator/Brand) and completing the required consent process.

③ Persons under the age of 14 may not register as Members.

④ The Company may refuse to accept an application for registration falling under any of the following subparagraphs, or may terminate the service use agreement if such circumstances are discovered after registration.

1. Using another person's name or providing false information
2. Having previously lost Member status due to a violation of these Terms (except where the Company has approved re-registration)
3. Attempting to use the Service for improper purposes or for-profit abuse
4. Otherwise failing to satisfy the registration requirements set by the Company

Article 6 (Changes to Member Information)

Members may view and edit their Member information on the settings screen within the Service. A Member must promptly update any information provided at registration if it changes, and the Company is not liable for any disadvantage arising from a failure to do so.

Article 7 (Management of Accounts)

① Members are responsible for managing their own accounts and passwords and must not allow any third party to use them.

② A Member who becomes aware that their account has been stolen or is being used by a third party must immediately notify the Company and follow the Company's instructions.

③ The Company is not liable for any disadvantage arising from a Member's failure to give the notice under paragraph ② or to follow the Company's instructions.

Article 8 (Withdrawal and Loss of Membership)

① A Member may request withdrawal at any time through the settings screen within the Service or through a contact channel, and the Company shall process the request without delay in accordance with applicable laws. However, where there is an ongoing Campaign contract or unsettled payment, withdrawal is restricted; the Member must submit a new request after the relevant contract is completed or cancelled.

② Where a Member violates these Terms or applicable laws, the Company may restrict or revoke the Member's status pursuant to Article 19.

Chapter 3 — Service

Article 9 (Content of the Service and Status of the Company)

① The content of the Service provided by the Company is as set forth in the following subparagraphs.

② The Company acts as an intermediary for mail order sales, providing the transaction system and a secure transaction environment, and is not a party to any Campaign contract. The parties to a Campaign contract are the Creator Member and the Brand Member; the Company makes no warranty as to, and assumes no responsibility for, the content, performance, quality, or legality of any Campaign. All responsibility for a Campaign rests with the transacting parties.

③ The Service is divided into portions provided free of charge and portions for which consideration such as a Fee is charged, and where consideration is charged, this shall be disclosed in advance.

1. Discovery and matching services for AI influencers (Creators) and Campaigns
2. Support for the execution of Campaign contracts (provision of an electronic contract execution procedure)
3. Support for payment and settlement via escrow
4. Campaign progress management and inter-Member messaging functions
5. Other ancillary services determined and provided by the Company

Article 10 (Changes to and Suspension of the Service)

① The Company may change all or part of the Service where necessary for operational or technical reasons, and shall give prior notice of any material change disadvantageous to Members.

② The Company may temporarily suspend provision of the Service where there is an unavoidable reason, such as system maintenance or replacement, communication failure, or a natural disaster. In such a case, the Company shall give prior notice, and where prior notice is not possible due to an urgent reason, notice shall be given afterward.

③ The Company shall not be liable for damages arising from a change to or suspension of a service provided free of charge, unless caused by the Company's intent or gross negligence.

Article 11 (Matching and Execution of Campaign Contracts)

① A Brand Member may propose terms such as the content, period, and fee of a Campaign, and a Creator Member may accept such terms or negotiate them.

② A Campaign contract is formed when both parties have confirmed the contract terms within the Service and completed the execution procedure set by the Company.

③ A Creator Member's actual SNS account information (handle) is disclosed only to the counterparty Brand Member of the relevant contract, at the point when the Campaign contract has been executed and the payment has been fully deposited into escrow. Prior to that point, the Company will not disclose it to any advertiser, in accordance with the SNS Handle Non-Disclosure Policy.

④ The Company may establish and operate a minimum threshold for Campaign fees to maintain sound trading order and prevent dumping, and such threshold shall be disclosed on the Service.

Article 12 (Payment and Escrow)

① Campaign fees are paid through an electronic payment service provider designated by the Company (such as Toss Payments Co., Ltd.).

② Paid amounts are held in escrow and are settled and paid to the Creator Member once the performance conditions set forth in the contract are satisfied.

③ The Company does not store the original data of payment instruments, such as card numbers, and payment information is processed by the electronic payment service provider in accordance with applicable laws.

Article 13 (Fees and Settlement)

① The Company may charge a Fee on Campaign transaction value as consideration for use of the platform, and the fee rate and method of charging shall be disclosed on the Service.

② Where the Company changes the fee rate, it shall give notice 30 days before the effective date. The previous fee rate shall apply to Campaign contracts executed before the change.

③ Settlement is paid according to the cycle and method determined and disclosed by the Company after completion of a Campaign is confirmed, and where a procedure required by applicable law, such as issuance of a tax invoice, is necessary, that procedure shall be followed.

Article 14 (Cancellation and Refunds)

① Where a contract is cancelled before a Campaign commences, the amount held in escrow shall be refunded in full to the Brand Member.

② Where a Campaign is cancelled or terminated early after it has commenced, the refund amount shall be calculated based on the contract terms between the parties and the degree of performance. Where the parties fail to reach agreement, the Company may assist in a reasonable adjustment based on the transaction records; however, the Company is under no obligation to do so and assumes no responsibility for the outcome of any such adjustment.

③ Where performance of a Campaign becomes impossible due to a cause attributable to the Creator Member, the amount held in escrow shall be refunded to the Brand Member.

④ Refunds shall, in principle, be processed to the original method of payment, and processing may take several business days depending on the circumstances of the payment service provider.

Chapter 4 — Rights and Obligations

Article 15 (Obligations of the Company)

① The Company shall not engage in any act prohibited by applicable laws or these Terms, and shall make its best efforts to provide the Service continuously and stably.

② The Company shall safely protect Members' personal information in accordance with the Privacy Policy.

③ Where a Member's opinion or complaint regarding use of the Service is found to be legitimate, the Company shall handle it promptly, and where immediate handling is difficult, the Company shall inform the Member of the reason and the expected schedule for handling it.

Article 16 (Obligations of Members and Prohibited Acts)

① Members shall comply with applicable laws, these Terms, the usage guidelines, and matters notified by the Company in relation to the Service.

② Members shall not engage in any of the following acts.

③ Where a Member violates paragraph ②, the Company may take action pursuant to Article 19, and the Member shall be liable to compensate for any damage caused to the Company or a third party by the violation.

1. Providing false information or using another person's name during the registration application or Campaign contract process
2. Directly transacting outside the Service with a counterparty met through the Service, or inducing or brokering such a transaction (a circumvention transaction)
3. Exchanging or requesting external contact means, such as contact information or SNS accounts, before a Campaign contract is executed
4. Any act of changing or concealing a transaction structure for the purpose of avoiding the Company's Fee
5. Violating the AI-Generated Content Disclosure Policy, such as by failing to label content as AI-generated
6. Infringing another person's intellectual property rights, right of publicity, or other rights, or posting content that violates applicable laws, such as false or exaggerated advertising
7. Abusing automated means, breaching the system, or otherwise interfering with the normal operation of the Service
8. Any other act that violates applicable laws or public order and good morals

Article 17 (Labeling of AI-Generated Content and Advertising Disclosure)

① AI-generated content published through a Campaign must clearly indicate that it was AI-generated, in accordance with applicable laws and the Company's AI-Generated Content Disclosure Policy.

② Advertising content involving a consideration relationship must include a disclosure of the economic relationship (sponsorship disclosure) in accordance with the Act on Fair Labeling and Advertising (Korea) and the review guidelines on labeling and advertising for recommendations and endorsements.

③ Legal responsibility for violation of the labeling obligations under paragraphs ① and ② rests with the Member and advertiser who published the relevant content, and the Company may provide guidance on labeling standards and monitor compliance.

Article 18 (Intellectual Property and Content)

① Copyright and intellectual property rights in the Service itself belong to the Company.

② The ownership of rights in, and the scope of use of, the results of a Campaign shall be determined by the Campaign contract between the Creator Member and the Brand Member. Matters not stipulated in the contract shall be governed by applicable laws; the Company is not involved in the rights relationships concerning such results and assumes no responsibility for any dispute relating thereto.

③ The Company may use, free of charge, content such as a profile or portfolio posted by a Member on the Service, to the extent necessary for operating, displaying, and promoting the Service. A Member may request the deletion of, or discontinuation of use of, such content at any time.

Chapter 5 — Restrictions on Use and Liability

Article 19 (Restriction of Use and Termination of Contract)

① Where a Member violates these Terms, applicable laws, or an individual policy, the Company may take action such as a warning, restriction of functions, temporary suspension, permanent suspension, or termination of the service use agreement, depending on the severity of the violation.

② For a material violation that undermines the Platform's trading order, such as a circumvention transaction, the Company may immediately restrict use without prior notice, and shall notify the Member of the reason afterward.

③ A Member who objects to a restriction of use may raise an objection with the Company within 15 days of receiving notice, and the Company shall lift the restriction where it determines the objection to be justified.

Article 20 (Limitation of Liability)

① The Company is exempted from liability where it is unable to provide the Service due to a natural disaster, force majeure, or a cause attributable to a Member.

② As an intermediary for mail order sales, the Company is not, in principle, liable for any dispute or damage arising from a Campaign transaction between a Creator Member and a Brand Member. This shall not apply, however, where caused by the Company's intent or gross negligence.

③ The Company does not warrant the reliability or accuracy of information, materials, or facts posted by a Member on the Service, and is not liable for any damage arising therefrom.

④ The Company is under no obligation to intervene in disputes arising between Members, or between a Member and a third party, through the Service, and is not liable for any damage arising therefrom.

⑤ Unless caused by the Company's intent or gross negligence, the Company is not liable for indirect or special damages arising in connection with the use of the Service, such as loss of anticipated profits or loss of or damage to data.

Article 21 (Compensation for Damages)

① Where the Company or a Member causes damage to the other party by violating these Terms, it shall be liable to compensate for that damage.

② Where a Member violates these Terms or applicable laws and, as a result, the Company receives a claim for damages, a lawsuit, or another objection from a third party, the Member shall indemnify the Company at its own responsibility and expense, and shall compensate the Company for any damage incurred.

Article 22 (Governing Law and Jurisdiction)

① The laws of the Republic of Korea shall apply to these Terms and to any dispute related to use of the Service.

② Where a dispute arises between the Company and a Member in relation to use of the Service, both parties shall consult in good faith, and where consultation fails to resolve the dispute, either party may bring an action before a court having jurisdiction under the Civil Procedure Act (Korea).

Article 23 (Notice to Members)

① Where the Company gives individual notice to a Member, it may do so by the email address registered by the Member or by a notification within the Service.

② Where the Company gives notice to all Members, it may substitute individual notice by posting the notice on the Service's announcements for at least 7 days. However, matters that materially affect a Member's own transaction shall be individually notified.